RPM Calculator (Ad Revenue Per Thousand Impressions)

Use our ad RPM Calculator below to calculate your ad RPM. In addition, you can derive the number of impressions and cost you would need to get a specific RPM.

Ad RPM formula:

Ad RPM = (Total Revenue / Total Impressions) * 1000

Ad RPM Calculator

Example of RPM calculation

Suppose a publisher earns $500 from 200,000 ad impressions in a given period. The ad RPM would be calculated as follows:

Ad RPM = ($500 / 200,000 impressions) * 1000 = 2.5

The RPM in this example is $2.50. This means the publisher earns $2.50 for every 1,000 impressions.