eCPM Calculator (Effective CPM)

Use our eCPM Calculator below to calculate your eCPM. In addition, you can derive the number of impressions and cost you would need to get a specific eCPM.

eCPM formula:

eCPM = (Total earnings / Total impressions) * 1,000

eCPM Calculator

Example of eCPM calculation

Suppose an advertiser earned $500 from 200,000 impressions. The eCPM would be calculated as follows:

eCPM = ($500 / 200,000 impressions) * 1,000 = 2.5

The eCPM in this example is $2.50. This means that the advertiser earned $2.50 for every 1,000 impressions.