CPM Calculator (Cost Per Mille)

Use our CPM Calculator below to calculate the CPM of your ad campaigns. In addition, you can derive the number of impressions and cost you would need to get a specific CPM.

CPM formula:

CPM = (Cost of the ad campaign / Total impressions) * 1,000

CPM Calculator

Example of CPM calculation

Suppose an advertiser spends $1,000 on a campaign that generates 200,000 impressions. The CPM would be calculated as follows:

CPM = ($1,000 / 200,000 impressions) * 1,000 = $5

This means the advertiser pays $5 for every 1,000 impressions.