CTR Calculator (Click-Through Rate)
Use our CTR Calculator below to calculate your CTR and determine the number of impressions and clicks needed to achieve a specific Click-Through Rate.
You can experiment with different scenarios using our Click-Through Rate calculator to help you better understand this metric.
CTR formula:
CTR = (Number of clicks / Number of impressions) * 100
CTR Calculator
Example of CTR calculation
Suppose an ad receives 5,000 impressions and 100 clicks. The CTR would be calculated as follows:
CTR = (100 clicks / 5,000 impressions) * 100 = 2%
This means that 2% of the people who saw the ad clicked on it.