CTR Calculator (Click-Through Rate)

Use our CTR calculator to calculate your CTR and determine the number of impressions and clicks needed to achieve a specific Click-Through Rate.

You can experiment with different scenarios using our Click-Through Rate calculator to help you better understand this metric.

CTR formula:

CTR = (Number of clicks / Number of impressions) * 100

Clicks

Impressions

CTR

Suppose an ad receives 5,000 impressions and 100 clicks. The CTR would be calculated as follows:

CTR = (100 clicks / 5,000 impressions) * 100 = 2%

This means that 2% of the people who saw the ad clicked on it.

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