CPM Calculator (Cost Per Mille)

Use our CPM calculator to calculate the CPM of your advertising campaigns.

CPM is the price per 1,000 impressions. Our Cost Per Mille (CPM) calculator will also help you work out the number of ad impressions or the cost you would need to hit a specific CPM.

CPM formula:

CPM = (Cost of the ad campaign / Total impressions) * 1,000

CPM Calculator

Example of CPM calculation

Suppose an advertiser spends $1,000 on a campaign that generates 200,000 impressions. The CPM would be calculated as follows:

CPM = ($1,000 / 200,000 impressions) * 1,000 = $5

This means the advertiser pays $5 for every 1,000 impressions.