Privacy Policy
LAST UPDATED: April 2024
EFFECTIVE: May 2024
This Policy explains who AdServe and its affiliates (“AdServe” or “we”) are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights.
This Policy only applies to personal information that we collect through our websites (such as https://adserve.tv) (the “websites”) and in the course of our sales and marketing activities.
ABOUT USAdServe is headquartered in Israel and provides a digital advertising technology platform and related services.
INFORMATION WE COLLECT AND HOW WE COLLECT ITInformation you provide to us
Certain parts of our websites may ask you to provide us with personal information about you voluntarily. For example, we may ask you to provide your contact details when you: register an account with us, subscribe to our marketing communications, submit enquiries to us, request market reports, request access to a demo, or apply for a job.
The personal information we collect may include contact information such as your name, address, telephone number or email address and contact preferences. It may also include professional information, such as your job title, department or job role, as well as the nature of your request or communication. If you apply for a job, we will collect your resume and information related to your employment and education history.
In addition, if you choose to correspond with us through email or blog postings, we may collect and retain other information you voluntarily provide to us, such as the content of your email messages together with your email address and our responses.
Information we collect from visiting our Online Properties
When using or interacting with our websites and/or marketing emails (collectively with our websites, the “Online Properties”), we may collect certain information. Some of this information may include identifiers, for example your IP addresses and certain unique device identifiers that may identify a particular device, meaning that it may therefore be considered “personal data” or “personal information” under applicable laws in some jurisdictions. Some of this information may be collected using cookies and similar tracking technology, as explained further under the heading Cookies and Similar Tracking Technology below.
Specifically, the information we collect may include identifiers like your IP address, device ID and cookie ID, as well as internet or other electronic network activity information, including device type, domain, referring website address, browser type and language and other technical information. We may also collect other types of internet or other electronic network activity information about how your device has interacted with our Online Properties, including the pages accessed, search keywords within the website, and links clicked.
HOW WE USE YOUR INFORMATIONWe use the information that we collect for a variety of business and commercial purposes, including:
- To respond to your requests or to provide you with information requested by you;
- To send administrative or account related information to you;
- To communicate with you about updates to our products and services;
- To maintain our websites and to tailor our websites to your needs;
- To allow you to participate in sweepstakes, contests or other promotions;
- For other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our marketing, and to enhance, customize and improve our websites, products and services through surveys, research and other methodologies;
- If you apply for a job, to determine your eligibility for a position with us;
- To comply with and enforce applicable legal requirements, agreements and policies;
- To prevent, detect, identify, investigate, respond and protect against potential or actual claims, liabilities, prohibited behavior, and criminal activity; and
- To notify you about important changes to our website, new services and special opportunities, such as events, we think you will find valuable where this is in accordance with your expressed marketing preferences. You may notify us at any time if you do not wish to receive these offers by following the directions under “Your Privacy Rights and Choices”.
We may disclose your personal information to the following categories of third parties for the following business or commercial purposes:
- AdServe Affiliates: We share personal information with other companies in the AdServe group of companies to use for any of the purposes described in this Policy.
- Business Transfers: We may share personal information in connection with an actual or proposed sale or transfer of all or a part of our business or assets, corporate merger, consolidation, or bankruptcy.
- Vital interest, legal rights and compliance with laws. We may share personal information with law enforcement, regulatory authorities, courts with competent jurisdictions, emergency services or other necessary third parties for legal, protection, security, and safety purposes, including:
- to comply with laws or regulatory requirements and to respond to lawful requests and legal process;
- to protect the rights and property of AdServe, our affiliates, agents, customers, and others, including enforcing our agreements, policies, and terms of use and protecting our network and physical assets; and/or
- to protect the safety of our employees and agents, our customers, or any person.
- Vendors, partners and other service providers: We may share personal information with our vendors, and service providers who perform functions on our behalf and require access to such information to provide us with services or do work for us. Examples include: supporting the delivery of, providing functionality on, or helping to enhance the security of our websites, administering surveys and research, and with event organizers to confirm registration, or in accordance with your indicated preferences, where applicable.
Your Privacy Rights and Choices
Access, Correction, Deletion and Opt Out
Depending on where you reside and other legal limitations, you may have the right to (1) request to know more about and access the categories and specific pieces of personal information we collect, use, and disclose, (2) request deletion or restriction of your personal information, (3) request correction of inaccurate personal information, (4)opt out of certain processing activities, such as selling, sharing, or targeted advertising, and (5) obtain your User Information in a portable format.
If you would like to exercise any of these rights, please contact us. You may also opt out of receiving marketing communications from AdServe by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send to you.
We will not discriminate against you for exercising your privacy rights. Note that when you exercise your rights, we may ask for additional information to verify your request. If we deny your request, you may have the right to appeal our decision. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside, or supervisory authority in your local jurisdiction.
SPECIAL INFORMATION FOR CALIFORNIA RESIDENTSIf you are a resident of California, please review the additional privacy disclosures in this section, which apply where we collect and disclose information as a “business” under California law.
Information About Our Data Processing
California law requires us to disclose the categories of personal information we collect and how we use them, the categories of sources from which we collect personal information, and the third parties with whom we share personal information. We collect information from sources identified in the “Information We Collect and How We Collect It” sections above.
In the preceding 12 months, we have disclosed the following categories of personal information to the following categories of recipients for the stated purposes:
| Category of Personal Information | Categories of Recipients | Purpose of disclosure |
|---|---|---|
| Name, email address and other contact details | Other companies in the AdServe group of companies, fraud prevention partners, cloud-based service providers, event organizers, fulfillment service providers |
|
| Pseudonymous identifiers | Other companies in the AdServe group of companies, data analysis partners, fraud prevention partners, cloud-based service providers |
|
Do Not Sell or Share My Personal Information & Limit Use of Sensitive Information
AdServe’s does not “sell” or “share” personal information related to visitors to our website or other business contact information as those terms are defined under California law.
Your Rights
Under California law, you have the right to access, correct, and request deletion of your data. To exercise these rights, please contact us
SPECIAL INFORMATION FOR EEA, UK, AND SWITZERLAND RESIDENTSIf you are a visitor from the EEA, the UK, or Switzerland, please read these additional disclosures.
Legal Basis for Processing
If you are a visitor from the EEA or the UK, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally collect personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with you, for our marketing activities, for measuring the effectiveness of our promotional campaigns, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information from you.
Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), such legitimate interests include: (i) improving our technology, websites, products and services; and (ii) if you apply for a job, identifying and recruiting eligible candidates.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “Contact Us” heading below.
Your Rights & Privacy Choices
If you are a resident of a country in the EEA, the UK, or Switzerland, you have certain rights and protections under the law regarding the collection, processing, and use of information about you. Specifically, you may have the right: (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information.
If you would like to exercise any of these rights, please write to us at the contact details provided below. You may also opt out of receiving marketing communications from AdServe by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send to you.
Right to Lodge a Complaint
You also have the right to lodge a complaint about our processing of personal data with your local data protection authority. Contact details for EU data protection authorities are available here: https://edpb.europa.eu/about-edpb/about-edpb/members_en. The Swiss data protection authority can be contacted at https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact/address.html. The UK data protection authority can be contacted at https://ico.org.uk/.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. To protect your privacy and security, we take reasonable steps to verify your identity before granting you access to your personal information or making corrections to your personal information.
SECURITYWe use industry-standard technical and organizational security measures to help protect information transmitted over or stored on our systems. Please note, however, that no transmission or storage of information can ever be guaranteed to be completely secure, though we take all reasonable precautions to protect against security incidents.
INFORMATION RETENTIONWe retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).
CHANGESWe may update this Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. If we make material changes to this Policy, we will notify you of any material changes by posting the revised Policy on this website, and where necessary, by any other means required by applicable law.
THIRD PARTY WEBSITESWe are not responsible for the practices employed by websites or applications (including widgets) linked to or from our website nor the information or content contained therein. Often links to other websites are provided solely as pointers to information on topics that may be useful to the users of our website. Please remember that your browsing and interaction on any other website, including websites which have a link on our website, is subject to that website’s own rules and policies.
CONTACT USFor more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us.